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A Contact is an individual: typically an employee of a customer company, but can also be a freelancer, consultant, partner. Every contact is almost always linked to one or more companies and one or more deals.
Contact detail page with avatar, personal data and activity

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Create a contact

1

Open Contacts

CRM → Contacts → + New contact.
2

Personal data

  • First name (the only required field)
  • Last name (optional by default): it isn’t always available — e.g. leads captured from a form or an import — so it isn’t required. You decide: to make it required, turn on the Required toggle on the Last name attribute in Settings → Objects → Attributes
  • Email
  • Phone (mobile, direct, office)
  • LinkedIn
  • Address (personal)
3

Professional data

  • Company: reference to an existing Company record or create one on the fly
  • Role / title: e.g. CFO, Head of Procurement
  • Department: e.g. Finance, IT, Sales
4

Save

The contact appears in the list and on the linked company’s page.

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Enrichment

Like companies, contacts can be enriched with AI:
  • Email verifier: checks if an email is still valid
  • Social enrichment: finds the LinkedIn profile from name + company
  • Job change detection: Arya notifies when a contact changes company
The Apollo and HeyReach integrations import contacts directly into Arya with enriched data.

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Role in deals

A contact can be linked to multiple deals with different roles: Roles are customisable and help quickly see a deal’s stakeholder map.

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Email and communication

With Gmail connected:
  • All email exchanges with a contact appear in their timeline
  • You can send email directly from Arya, tracked as activity
  • Email bounces and replies are logged

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GDPR and privacy

Arya includes GDPR-friendly features:
  • Data export: from the contact, ⋯ → Export personal data → ZIP with everything stored about them
  • Right to be forgotten: ⋯ → Delete with oblivion → removes contact, emails, notes, keeping only anonymised references in historical objects
  • Marketing consent: flag tracking consent with date and source

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Custom fields

Useful examples:
  • Source (select: referral, event, cold outreach, inbound)
  • Last conversation (date — updated by automation)
  • Temperature (select: cold, warm, hot)
  • Marketing consent (checkbox + date)

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Lists and segmentation

Dynamic list examples:
  • Decision makers at open enterprise deals
  • Contacts without verified email
  • Changed company in last 90 days
  • Hot leads contacted but no meeting booked

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Frequently asked questions

The contact has a primary company, but you can link them to more companies by adding them to those records. Example: a consultant working with three of your customers.
If enrichment is active, Arya notifies you. You can manually update the linked company or archive the contact and create a new one for the new role.
Use the Archived status or a custom Professional status field. The contact isn’t shown in current views but stays in history.
Yes. In the Contacts table click the Name column header: you’ll find First name A→Z / Z→A and Last name A→Z / Z→A sort options. The same sorting is also available in saved lists on Contacts.
Yes, via ⋯ → Import from CSV/Excel. During mapping, match your columns to the standard contact fields (First name, Email, Phone, Job title…); only the First name is required, the Last name is optional. If your file has data that doesn’t match a standard field — for example a Tax code — first create a custom attribute on the Contacts object and map that column to the attribute, so the value imports correctly.