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A Contact is an individual: typically an employee of a customer company, but can also be a freelancer, consultant, partner. Every contact is almost always linked to one or more companies and one or more deals.
Contact detail page with avatar, personal data and activity

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Create a contact

1

Open Contacts

CRM → Contacts → + New contact.
2

Personal data

  • First and last name (required)
  • Email
  • Phone (mobile, direct, office)
  • LinkedIn
  • Address (personal)
3

Professional data

  • Company: reference to an existing Company record or create one on the fly
  • Role / title: e.g. CFO, Head of Procurement
  • Department: e.g. Finance, IT, Sales
4

Save

The contact appears in the list and on the linked company’s page.

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Enrichment

Like companies, contacts can be enriched with AI:
  • Email verifier: checks if an email is still valid
  • Social enrichment: finds the LinkedIn profile from name + company
  • Job change detection: Arya notifies when a contact changes company
The Apollo and HeyReach integrations import contacts directly into Arya with enriched data.

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Role in deals

A contact can be linked to multiple deals with different roles:
RoleMeaning
Decision makerFinal decision
InfluencerInfluences but doesn’t decide
ChampionActively supports your product internally
BlockerResists closing
UserEnd user of the product
Economic buyerSigns for budget
Roles are customisable and help quickly see a deal’s stakeholder map.

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Email and communication

With Gmail connected:
  • All email exchanges with a contact appear in their timeline
  • You can send email directly from Arya, tracked as activity
  • Email bounces and replies are logged

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GDPR and privacy

Arya includes GDPR-friendly features:
  • Data export: from the contact, ⋯ → Export personal data → ZIP with everything stored about them
  • Right to be forgotten: ⋯ → Delete with oblivion → removes contact, emails, notes, keeping only anonymised references in historical objects
  • Marketing consent: flag tracking consent with date and source

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Custom fields

Useful examples:
  • Source (select: referral, event, cold outreach, inbound)
  • Last conversation (date — updated by automation)
  • Temperature (select: cold, warm, hot)
  • Marketing consent (checkbox + date)

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Lists and segmentation

Dynamic list examples:
  • Decision makers at open enterprise deals
  • Contacts without verified email
  • Changed company in last 90 days
  • Hot leads contacted but no meeting booked

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Frequently asked questions

The contact has a primary company, but you can link them to more companies by adding them to those records. Example: a consultant working with three of your customers.
If enrichment is active, Arya notifies you. You can manually update the linked company or archive the contact and create a new one for the new role.
Use the Archived status or a custom Professional status field. The contact isn’t shown in current views but stays in history.