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The Company object represents an organisation you have (or might have) a commercial relationship with: customer, prospect, partner, supplier. Each company has linked contacts, deals, projects and invoices.
Company detail with overview, contacts, deals and activity

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Create a company

1

Open Companies

CRM → Companies → + New company.
2

Identify the company

Enter the website or VAT number (partita IVA): Arya first checks if it already exists in your workspace (avoids duplicates), then enriches with public data.
Arya integrates public business databases. From website or P.IVA it can auto-complete: legal name, address, industry, NACE code, size (employees), estimated revenue, logo.
3

Fill commercial data

  • Type: Customer / Prospect / Partner / Supplier / Other
  • Owner: who owns the account
  • Tags: for segmentation
4

Save

The company appears in the list. You can immediately add contacts, deals, notes.

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Automatic enrichment

Arya can fill empty fields on selected companies:
1

Select

From the Companies table, select multiple rows with checkboxes.
2

Enrich

Click Actions → Enrich with AI. Arya looks up missing data (address, VAT, employees, industry).
Enrichment consumes AI credits. See AI credits.
3

Review and confirm

Arya shows proposed values before writing them. Accept all, accept a subset, or reject.

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Relationships

A company page shows in dedicated tabs:
TabContent
OverviewCompany data, KPIs (open deals, pipeline value, YTD revenue)
ContactsLinked people with role and primary flag
DealsWon, lost, open deal history with values
ProjectsActive and completed engagements
InvoicesIssued and received invoices, payment status
ActivityFull timeline (email, calls, notes)
DocumentsShared files, contracts, NDAs

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Merging duplicates

Arya automatically flags possible duplicates (same VAT or same web domain):
1

Spot duplicates

Orange banner on top of the Companies list: “3 possible duplicates”. Click to see them.
2

Merge

Select companies to merge, click Merge. Pick the one to keep as master.
3

Resolve conflicts

If fields have different values, Arya asks you to pick which to keep field by field.
4

Confirm

All deals, contacts, invoices, projects move to the master. Others are archived.

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Custom fields

Add useful attributes in Settings → Objects → Company. Examples:
  • Segment (select: SMB / Mid-Market / Enterprise)
  • ARR (currency)
  • Tech stack (multi-select)
  • Customer Success Manager (reference to Employee)
  • Last contact date (date)

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Lists and segmentation

Create dynamic lists of companies for campaigns or analysis:
  • Italian prospects with 50+ employees
  • Enterprise customers with ARR > 100k
  • Companies without linked contacts (to clean up)
  • Churned customers last 12 months

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Frequently asked questions

Yes. ⋯ → Import from CSV/Excel. Arya deduplicates on VAT and website.
Arya blocks deletion if active deals/invoices/projects exist. Transfer or archive linked records first. Admins can force with ⋯ → Force delete (irreversible).
Not by default. Arya enriches only on explicit request. You can set up a workflow to re-enrich periodically.