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The Company object represents an organisation you have (or might have) a commercial relationship with: customer, prospect, partner, supplier. Each company has linked contacts, deals, projects and invoices.
Company detail with overview, contacts, deals and activity

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Create a company

1

Open Companies

CRM → Companies → + New company.
2

Identify the company

Enter the website or VAT number (partita IVA): Arya first checks if it already exists in your workspace (avoids duplicates), then enriches with public data.
Arya integrates public business databases. From website or P.IVA it can auto-complete: legal name, address, industry, NACE code, size (employees), estimated revenue, logo.
3

Fill commercial data

  • Type: Customer / Prospect / Partner / Supplier / Other
  • Owner: who owns the account
  • Tags: for segmentation
4

Save

The company appears in the list. You can immediately add contacts, deals, notes.

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Automatic enrichment

Arya can fill empty fields on selected companies:
1

Select

From the Companies table, select multiple rows with checkboxes.
2

Enrich

Click Actions → Enrich with AI. Arya looks up missing data (address, VAT, employees, industry).
Enrichment consumes AI credits. See AI credits.
3

Review and confirm

Arya shows proposed values before writing them. Accept all, accept a subset, or reject.

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Relationships

A company page shows in dedicated tabs:

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Merging duplicates

Arya automatically flags possible duplicates (same VAT or same web domain):
1

Spot duplicates

Orange banner on top of the Companies list: “3 possible duplicates”. Click to see them.
2

Merge

Select companies to merge, click Merge. Pick the one to keep as master.
3

Resolve conflicts

If fields have different values, Arya asks you to pick which to keep field by field.
4

Confirm

All deals, contacts, invoices, projects move to the master. Others are archived.

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Custom fields

Add useful attributes in Settings → Objects → Company. Examples:
  • Segment (select: SMB / Mid-Market / Enterprise)
  • ARR (currency)
  • Tech stack (multi-select)
  • Customer Success Manager (reference to Employee)
  • Last contact date (date)

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Lists and segmentation

Create dynamic lists of companies for campaigns or analysis:
  • Italian prospects with 50+ employees
  • Enterprise customers with ARR > 100k
  • Companies without linked contacts (to clean up)
  • Churned customers last 12 months

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Frequently asked questions

Yes. ⋯ → Import from CSV/Excel. Arya deduplicates on VAT and website.During mapping, match your file’s columns to the standard company fields — Company name (the Name field), VAT number, Tax code, Address, City, Employees, Revenue: these import straight into the matching field. If your file has a column that doesn’t match a standard field, create it as a custom attribute and map it there. When the import finishes, the new records show up in the list right away, with no page reload.
Arya blocks deletion if active deals/invoices/projects exist. Transfer or archive linked records first. Admins can force with ⋯ → Force delete (irreversible).
Not by default. Arya enriches only on explicit request. You can set up a workflow to re-enrich periodically.